A New Framework for Business Models – Video

Later this month Mark W. Johnson’s book, Seizing the White Space: Business Model Innovation for Growth and Renewal, will be officially published.

There isn’t really any consensus about what the term “business model” even means. Suggestions range from the all-encompassing, everything-in-your-value-chain approach to the reductionist “A business model is nothing else than a representation of how an organization makes (or intends to make) money.” That latter definition is from Peter Drucker.

Mark W. Johnson proposes a framework broken out into four boxes which answer the following questions:

1) Why would someone want to buy something from you?
2) How will you make money selling it?
3) What, exactly, are the important things you need to do to pull off the plan?
(there are two answers to question 3 – relating to resources and processes)

Watch the video interview with Mark below and read his book to learn more.