G : Generating Growth
- Innovation
- Business Development
- Customer Relationship Management
- Partnerships & Acquisitions
Innovation
The successful exploitation of ideas is widely acknowledged as being one of the major challenges facing businesses today. To enjoy growth, there is no time for an organisation to do as it has always done. Even global greats like Google need to innovate to stay ahead. Innovation can even steer a company’s strategy.
Organisations today need new and better solutions that will set them apart from the competition. To do that you need to begin to think about innovation differently. Whatever the size or nature of your business, if it has the potential, desire and capability to innovate and grow, GMA can help you adopt innovation and take your ideas to the next stage to enhance your competitiveness and grow.
Product life cycles are getting shorter, consumers and retailers want better products, sooner, shareholders demand higher performance and faster results and employees expect a better work/life balance and want their bosses to act in a responsible and sustainable way.
Most organisations pay too much attention to what they do, and not enough to why they do it. It is often said that if you keep doing what you’re good at, and don’t do anything risky or distracting; the rest will take care of itself. Except it won’t, because if that were the case no one would be considering strategies to grow.
Real leaders encourage innovation and sponsor journeys into unchartered waters, whilst others play safe, sail round and round the harbour and never discover anything new. And eventually they wash up on the beach.
GMA will help you tap into your organisation’s creative talent, use inexpensive soft-innovation techniques and exploit the undiscovered opportunities of tomorrow, that already lay within your organisation.
Business Development
Business development is a broad term, but within the context of GMA’s MIG Model it involves sales and marketing. Other areas which are associated with business development such as customer relationship management, processes and resources are addressed separately within the MIG Model.
Small to medium-sized companies often do not establish procedures for business development and simply rely on their existing contacts. Other organisations have the luxury of winning business by default because of executive level connections.
However most organisations and their senior management do not have such an easy life and fully recognise that, in line with most of the world, business development must be a critical element of their plan to generate growth.
GMA provides innovative tools, services and support to help you establish or improve your business development plan and generate growth. Whether you need to create public relations campaigns that increase visibility or capitalise on new marketing opportunities, GMA can help you acquire, expand and retain long-term, profitable customer relationships.
GMA can help you in the following areas of business development.
Marketing
- Marketing strategy
- New product development
- Market exposure
- Customer care
Sales
- Selling skills and negotiating techniques
- Territory planning and monitoring
- Strategic sales management
- Account development
Market Research
- Market and industry analysis
- Competitor analysis to capitalise on their weakness
- In-depth customer analysis through one to one interviews
- Internal business intelligence systems
If your marketing strategy is poorly executed, your best market opportunities dismissed, or your value proposition is not taken to the executive level, let GMA help you.
Customer Relationship Management
In these turbulent times, it has never been more important to be on top of every lead, every opportunity, and every customer to care for and nurture your relationships with them.
Until recent years, CRM’s track record has suffered through poor planning and unacceptable levels of ROI. But times have changed. These days, CRM does not have to mean expensive solutions which are expensive to install and maintain. Companies and IT managers that tell you otherwise are out of touch. Even GMA uses a cloud based CRM solution and we practice what we preach.
To thrive, companies must focus on customer relationships and CRM strategies and for most successful companies, CRM is an area of continual innovation and assessment.
GMA can help you evaluate the right CRM technology for your business, ot re-evaluate your current use of CRM. By helping you understand the essential factors of CRM success, we can guide you to getting the best results for your organisation and help the high level business objective of generating growth.
If your business cares about cultivating strong customer relationships, these eight essential elements of successful CRM are critical:
- Rapid time to value
- Point-and-click customisation
- A 360-degree customer view
- Real-time visibility
- No dirty data
- High adoption
- Extending your success
- A broad community
It has never been more affordable for businesses of all sizes to exploit CRM to generate growth. But as with any project or programme, planning is critical to its success.
Partnerships & Acquisitions
Partnering and acquisitions help business expansion, development or addition of new products and entry into new markets. Even when your business has potential for growth and innovative ideas and products, a partnership or acquisition could give you:
- More resources
- Access to greater resources, including specialised staff, technology and finance
- Greater capacity
- Increased technical expertise
- Access to established markets and distribution channels
- Shared risks and costs
When considering growing your business through a merger or an acquisition you must consider if your business is ready for expansion and GMA can help you conduct critical tasks in an objective manner. We would typically perform a SWOT (strengths, weaknesses, opportunities and threats) analysis to assess your business and analyse the results carefully to establish how to build on strengths, resolve weaknesses, exploit opportunities and avoid threats.
We would help you assess external factors and ensure that you have access to sufficient finances.
Other factors we would help you consider objectively include:
- Benefits and disadvantages
- Deciding if your business is ready
- Identifying targets for merger or acquisition
- Assessing the target business
- Assessing business value
- What can go wrong with a merger or acquisition?
- Legal aspects to consider
- Staffing issues – before and after
Maximising Profit > Improving Operations > Generating Growth
